Early in 1967, I asked Mort Epstein to design a postage stamp-sized
seal that would succinctly
impart our message. It seemed that such items were part of the
ephemera that no self-respecting
mass movement or political campaign could do without. Mort came up
with a powerful graphic
design of a fractured Star of David frame containing a multitude of
faces with onion-domed
towers in the background; beneath the graphic were the words,
“Protest the Oppression of Soviet
Jewry” all on a deep red background.
Over the years, the protest seals were of exceptional
value in two ways. First, they raised visibility of the plight of
Soviet Jews: placed on mailings, these seals carried our message far
and wide. Second, the seals proved to be an important supplemental
source of income for struggling grass roots Soviet Jewry groups.
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The CCSA records show
that from 1967 through 1978, we sold 415,000 sheets, 50 seals
to a sheet. Soviet Jewry groups in the
U.S. and Canada purchased them from us in bulk. We billed them at a
little over our cost; and typically
they retailed a sheet of seals for 50 cents to a dollar. Mort’s
design became an icon of the Soviet Jewry
movement.
(Incidentally, a year earlier, Mort designed two
pin-on buttons for us. Both carried the image of a
shofar and the affirmation, one in Hebrew and the other
in English: “I am my brothers keeper” — Cain’s famous
evasive response, “Am I my brother’s keeper?” turned on
its head. This, too, had a popular yet more limited
appeal.)
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